Pedro Ferro

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Pedro Ferro has 30 years of experience in the global automotive industry, leading transformation and improving manufacturing, aftermarket and distribution businesses.

His focus areas and expertise are in profitability improvement and growth, 80/20 implementation, business analytics and complexity reduction.

He has served as CEO or President for the past 10 years. His track record is demonstrated by global growth and diversification in four companies; three startups in the US; corporate ventures in two Fortune 500 companies; three turnarounds and board positions at four organizations.

With degrees in Mechanical/Production Engineering (FEI) and Business Administration (FCAV/USP), he's authored the book "The Vital Few Natural Laws: Powering the 80/20 Methodology in Business" in 2015.

Prior to Fras-le/Randon, Pedro was President of Meritor's Aftermarket, Industrial and Asia Pacific, based in Shanghai, China. Prior to joining Meritor, Pedro held leadership positions at Marmon/Berkshire Hathaway, ArvinMeritor, Motor Coach Industries, Dell Computer and Cummins. He started his career at Cumming in 1985, where he held executive positions of increasing responsibility, including Vice President of automotive information products.

Pedro is Partner at Luzio Strategy Group, leading North America practice from Charlotte/NC.

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